Aguas de Mondariz, a company dedicated to the bottling and marketing of natural mineral water, is committed to its sponsorship of the activities of Madrid Pride 2010, being celebrated until next Sunday in Madrid, in order to optimize its reach on the national and international markets. The Aguas de Mondariz Marketing Director, Alejandra Bernardo, highlights that “this sponsorship gives the brand presence and visibility at all the events of the LGTB Pride Week, organized by the Association of Businessmen and Professionals for Gays and Lesbians of Madrid and its Community, the LGTB Collective of Madrid and the National Federation of Lesbians, Gays, Transsexuals and Bisexuals, and which is expected to gather more than two million people. “MADO has become one of the Spanish events with most international reach”, she adds. Alejandra Bernardo points out that the multiple activities which form the MADO 2010 programme, among them the Gay Pride Parade between the Puerta de Alcalá and Plaza de España (Saturday July 3, 18.00 hours) and the free concert in Plaza de España (Saturday July 3, 24.00 hours) featuring artists such as the Australian Kylie Minogue, will “give the Aguas de Mondariz brand great visibility”. MADO 2010 and the 2010 Santiago de Compostela Holy Year Alejandra Bernardo reminds us that, in addition to sponsoring MADO 2010, Aguas de Mondariz is also a sponsor and the official provider of the 2010 Santiago de Compostela Holy Year.“ Both of these events have great repercussion at the national level and important international reach. Therefore, taking into account the expansion plans of Aguas de Mondariz, which already exports its water to 28 countries, we are committed to collaborating with events which represent values with which an innovative and historical brand such as Aguas de Mondariz can identify; liberty, equality, diversity, respect, coexistence…”. Opportunity for Growth In addition, Alejandra Bernardo points out that “this sponsorship, directed at such a specific target market, also represents a growth opportunity”, given that Madrid has close to five hundred businesses (bars, cafeterias, restaurants, nightclubs, gyms, retail businesses, etc.) directed at the public made up of lesbians, gays, transsexuals and bisexuals.

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NP_MADO2010-Ingles.pdf